This Product Is: a long-wear and hydrating high-pigment lipstick

Good For: a smooth, creamy finish

Why We Love It: Ilia Color Block Lipstick is a long-wearing, hand-crafted, full coverage lipstick that offers high impact color in a single swipe. Customized pigments are milled in organic castor seed oil to give you four times the intensity with a creamy finish. This lipstick offers lasting color with a smooth application in a range of classic shades including soft nudes, bold reds and berries.