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This COOL HERO palette is a first-of-its-kind formula that illuminates the eyes with a striking multi-dimensional glassy effect.

This COOL HERO palette is a first-of-its-kind formula that illuminates the eyes with a striking multi-dimensional glassy effect. Our lid illume formulas are fool-proof, even if you have the fear of eyeshadow. 

These versatile shades are perfect for any eye color and were meticulously designed to wear alone or seamlessly blend, layer and mix to create multiple looks.

This is the perfect palette for an effortlessly glamorous look in minimal time, or to achieve the ultimate smoky eye.

HOW TO USE

With our Lid Illumes being a first of it’s kind formula, here’s a few tips to get you started:
 

 Upon first use, swirl your fingertip in a circular motion on each eyeshadow shade. Don’t be afraid to use firm pressure. This will activate our Lid Illumes for optimal color payoff.
 

 For more pigment, apply directly to your eyelid using your fingertip.
 

 For a diffused wash of color, use our Everything Eye Brush. Be sure to use firm pressure.
 

 Push, swipe, swirl, layer, and have fun. Mix and match the colors, and let your creativity or simplicity SHINE!
 
FORMULATED WITHOUT

Talc, Parabens, Nano Particles, and Fragrance. VEGAN, GLUTEN, and CRUELTY FREE.

The ingredients we created our eyeshadow with are important to us, and we hope it is to you too.  

Clean ingredients, but never sacrificing pay-off or performance. (You're welcome!)

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