Equip Prime Protein

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The original beef protein powder, packed with 21g of complete protein, plus naturally occurring collagen and gelatin for skin, joint, bone, and gut support.

Gut-friendly and bloat-free protein powder. Free from dairy, whey, gluten, and common irritants found in plant-based protein.

Made from grass-fed beef and bones for true nose-to-tail nutrition - but tastes like dessert with a rich, creamy texture.

Thoughtfully sourced, real-food ingredients. Nothing artificial, ever! Third party tested for heavy metals, pesticides, and more.

Blend it, shake it, or bake it. For best results, use a blender with your favorite milk or liquid. It also works great in pancakes, overnight oats, or protein balls.

What is Beef Protein powder and how is it made?
Prime Protein is made by isolating the protein, collagen, and gelatin from grass-fed meat and bones (removing the fat and flavor), then blending it into a rich, clean powder that delivers everything you want, and nothing you don’t.

Does it taste like beef?
Not at all. This isn’t broth or steak in a shaker. Thanks to thoughtful sourcing and real-food flavor ingredients (like cacao or vanilla), Prime Protein tastes like a milkshake, not a meat stick.

What's the difference between beef protein and collagen?
Collagen is just one part of the cow. Prime Protein includes collagen plus all the essential amino acids your body needs for muscle repair and recovery. It’s a more complete, more functional protein source.

Is it third-party tested?
Yes. Every batch is tested by an independent lab for heavy metals, pesticides, and other contaminants. We believe in real food, radical transparency, and results you can trust.

Chocolate: Grass-Fed Beef Protein, Cocoa Powder, Stevia Leaf Extract

Vanilla: Grass-Fed Beef Protein, Organic Coconut Milk Powder, Organic Natural Flavor, Stevia Leaf Extract