ILIA Soft Focus Blurring Blush

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Featherweight color meets a soft-focus filter. Inspired by the blurring effect of a camera lens, this talc-free powder blush blends and builds seamlessly—for a blurred, dimensional flush that lasts 12 hours. Soft Focus Complex diffuses pores and smooths texture with the perfect ratio of light-filtering powders, while skincare ingredients Edelweiss, Winged Kelp + Squalane hydrate, smooth, and firm over time. Pair Soft Focus Blurring Blush with the Precision Powder Brush for a diffused veil of color exactly where you want it.

Put a Point on It
Dip the softly pointed Precision Powder Brush into blush and tap off any excess.

Clean Sweep
Sweep onto cheeks in soft, circular motions.

Build + Blur
Add layers to build pigment + blur.

At Second Blush
For an optional dose of dewy dimension, layer Multi-Stick under or over by tapping in with fingers.

Soft Focus Complex
Blurs and smooths with the perfect ratio of light-filtering powders.

Edelweiss Extract
Rare alpine flower extract that helps lift and smooth for youthful-looking skin.

Winged Kelp Extract
Potent replenisher that restores hydration and supports firmer skin.

Plant-Based Squalane
Seals in moisture and boosts elasticity without clogging pores.

Mica, Tapioca Starch, Synthetic Fluorphlogopite, Silica, Caprylic/Capric Triglyceride, Squalane, Ethylhexyl Palmitate, Glycerin, Ethylhexylglycerin, Lauroyl Lysine, 1,2-Hexanediol, Glyceryl Caprylate, Dehydroacetic Acid, Boron Nitride, Xanthan Gum, Tin Oxide, Leontopodium Alpinum Callus Culture Extract, Alaria Esculenta Extract, Tocopherol. May Contain/Peut Contenir (+/-): Ci 77163 (Bismuth Oxychloride), Ci 77891 (Titanium Dioxide), Ci 77491, Cl 77492, Ci 77499 (Iron Oxides), Ci 15850 (Red 7 Lake), Ci 17200 (Red 33 Lake), Ci 19140 (Yellow 5 Lake), Ci 77007 (Ultramarines), Ci 15985 (Yellow 6 Lake), Ci 16035 (Red 40 Lake), Ci 45410 (Red 28 Lake).