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Terra & Co. Brilliant Black Toothpaste with hydroxyapatite + charcoal
Terra & Co. Brilliant Black Toothpaste with hydroxyapatite + charcoal
Terra & Co. Brilliant Black Toothpaste with hydroxyapatite + charcoal
Terra & Co. Brilliant Black Toothpaste with hydroxyapatite + charcoal

Terra & Co. Brilliant Black Toothpaste with hydroxyapatite + charcoal



Terra & Co. received your feedback and took our vegan and cruelty-free toothpaste to the next level!

Introducing our new high-grade formulation toothpaste made with a proprietary blend of clinically proven ingredients like the latest advancement in the oral care industry; biocompatible and non-toxic mineral Hydroxyapatite. Our nanoparticles-free 'fluoride alternative' toothpaste is designed to aid in sensitivity, tooth remineralization, and cavity prevention - all while whitening teeth naturally by sealing the pores on the surface of the enamel.

Let's be honest, today's trend in charcoal toothpaste is more grey and less messy so we reduced the amount of charcoal for a gentler yet still effective teeth whitening paste. The perfect amount of enamel-friendliness to remove tough stains caused by aging - leaving you with a youthful glow that your dentist will notice!


Third-party clinically tested to be gentle on teeth without damaging or striping enamel with *noticeable teeth whitening results in just 2 weeks!


Experience the benefits of our new functional toothpaste made with clean and clinically studied ingredients that support the balance of your oral (and gut) microbiome. Cheers to living in mouth/body harmony without endocrine disruptors. Now that's something to smile about! 

Reformulated with multi-functional ingredients:

  • Hydroxyapatite: Naturally occurring functionalized super-hero mineral for maximum strength of enamel and prevention of micro-cavities. This great non-toxic mineral makes up 97% of your tooth enamel and 60% of your bones. Why is this so important? As your teeth recognize this natural component, it's easier for them to intake hydroxyapatite and remineralize lost minerals while filling microscopic 'holes' prior to bacteria invading them.  
  •  Xylitol (from birch): A natural sweetener that works to starve cavity-causing bacteria that promote the demineralization and destruction of your enamel.
  •  Sodium Bicarbonate: Known as dental grade "baking soda". Works as a gentle cleanser, effective whitening, and breath freshening ingredient. It also balances the pH in your mouth, making it less acidic and harder for the 'bad' bacteria to multiply. With a pH value of 8.25, our paste is perfect for balancing your oral microbiome!
  • Sodium Cocoyl Isethionate: Derived from coconut oil. Creates a rich lather to soothe gums and gently remove food particles and bad bacteria without compromising hydration and moisture. 
  • Peppermint, Wintergreen & Spearmint: A breath-freshening trifecta! All of these extraodinary plant properties curb the growth of tooth decay and deterioration of oral health.
  • Charcoal: A pharmaceutical-grade detoxifying ingredient to lift stains naturally from coffee, wine, and berries. An active cleanser that works like a magnet, binding with plaque, tartar, and oral toxins. Clinically tested and safe to whiten teeth twice a day everyday.

How to Use 

Gently brush teeth and gums in a circular motion at least twice a day, everyday, or as directed by a dentist. Great for those with sensitive teeth and gums. For children under 2 years please consult with your dentist or physician. Try oil pulling after brushing and don’t forget to floss for optimal oral health. 


TSA-Approved 3.4 oz.

Biocompatible and non-toxic

Free from fluoride, SLS, triclosan, parabens, artificial colors, and fragrances


Made in the USA


This bio-based toothpaste packaging is a byproduct of the sugar industry and can be recycled and made into new tubes. Once enjoyed simply cut off the end, rinse well, and discard into your designated recycling bin. 

Full Ingredients

Water (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder

*Individual results may vary.